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For more than three decades, Beau Ties of Vermont has quietly been crafting handmade neckwear in Middlebury, Vermont.
While the brand has long been popular among customers who appreciate classic style and American craftsmanship, a growing list of well-known public figures has recently been spotted wearing Beau Ties products - suggesting that the appeal of American-made neckwear may be gaining renewed momentum.
Among those who have chosen Beau Ties of Vermont are actor and comedian David Alan Grier, filmmaker and actor Jon Favreau, and perhaps the most famous bow-tie guy, the beloved science educator Bill Nye.
In the world of sports broadcasting, legendary commentator Ernie Johnson has frequently been seen wearing bow ties from the Vermont manufacturer. Political analyst and MSNBC host Ari Melber has also appeared on television sporting Beau Ties products.
The list continues across a wide range of professions. NewsNation anchor Leland Vittert, football coach Jon Sumrall, attorney and commentator John Flannery, and longtime sportscaster Chuck Gowdy have all been associated with the brand’s distinctive handmade bow ties.
For a company that started in 1993 when founder Bill Kenerson began making bow ties because he couldn’t find ones he liked, the attention from recognizable names is a testament to the staying power of classic American craftsmanship.
But there may be a broader story unfolding beyond celebrity style choices.
In recent years, conversations about domestic manufacturing have intensified. Many consumers - and increasingly, public figures - have begun paying closer attention to where products are made.
In the world of men’s accessories, much of the mass-market neckwear sold today is produced overseas, often in China. That has prompted some shoppers to look for alternatives produced closer to home.
Beau Ties of Vermont represents a different model. Every bow tie and necktie is cut and sewn in its Middlebury workshop by a team of skilled craftspeople. While certain materials, such as silk jacquard fabric, must be sourced internationally because they are no longer produced in the United States, the design and manufacturing of the finished products remain firmly rooted in Vermont.
Whether it’s a television host preparing for a broadcast, a coach on the sidelines, or an actor attending an event, these public figures appear to be embracing the idea that what you wear can reflect not just personal style - but also a commitment to American craftsmanship.
If the growing number of familiar faces wearing Beau Ties of Vermont is any indication, the bow tie may be experiencing something of a revival.
And this time, it’s proudly made in the USA.
