Mastering the Art of the Tie
Like many independent-minded bow tie wearing men, Bill Kenerson had a tough time finding attractive, high-quality ties to wear to work. So he took it upon himself to change the situation. He went shopping for fabric. He connected with a local seamstress. And together they created some bow ties for Bill.
But he didn't stop there.
What had been a passion for wearing bows became a passion for sharing them, and in 1993 Beau Ties Ltd. of Vermont was born. Bill and his wife launched his new company with a collection of just 8 ties on a single page (our first catalog!) that was mailed to 5,000 people. Response was immediate and positive.
The little Vermont company began to grow - gradually taking over every available space in the house. The time had definitely come to quit the day jobs. With a deep breath, Bill and Deb launched themselves into the tie business on a full-time basis, and a few years later - at about the time most folks decide to retire - they broke ground for a new building for Beau Ties, where sewing, shipping, sales and marketing operations could all work together.
Ensconced in a new facility, the product line expanded to include neckties, cummerbunds, pocket squares, ascots, cravats, neckties, boys' ties and scarves - all of them made by our seamstresses right here in beautiful Middlebury, Vermont. We were all about 'Made in the USA' way before it was cool! Over the years, in response to customer suggestions and requests, we've expanded our offerings to include more accessories and apparel. And while not everything can be produced here in Vermont, we have diligently searched for, and found, other companies and products that meet our high standards of quality and service.
Although Bill is no longer with us, and Deb is finally enjoying her well-earned retirement, Beau Ties is thriving under the leadership of new owner Greg Shugar, a man who knows his stuff when it comes to men's neckwear!
After 26 years, we like to think we've mastered the art of the tie. We hope you'll agree.